Building Music Community with Web Presence
Workshop Notes
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Meet Morgan
Morgan Lee Gerstmar (she/her) is a violinist, music educator, and web designer based in Los Angeles, CA. She is director of the Los Angeles Suzuki Institute, owner of the web design company Perch Consulting, and teaches violin to children 4 and up. She holds degrees and certificates in Music, Neuroscience and Web Design from University of Southern California, California Institute of the Arts, and Santa Monica College. She is passionate about music education and helping other musicians and music teachers develop thriving businesses.
Planning RESOURCES
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Popular services include: Squarespace, Wordpress, Wix, and Weebly. These often offer many other services, including domain hosting and analytics, which makes things easier to manage.
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Beware of Persona Bias by Jessica Marriott
How to avoid unconscious biases in creating personas by Princess Ventures.
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How Much Does a Website Cost? — Forbes contributors
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There are seven modules to receive the certificate, but you don’t need to do them all! Each course provided by Google and Coursera will teach you different aspects of digital marketing.
Sharing RESOURCES
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Check out my blog post Five tips to grow web presence for music teachers.
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Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Umoja Noble on Amazon